The Nielsen Comapny (us), LLC

Exelate Media Ltd.

Devin Jones

Kevin Charles Lyons

Matthew Fornari

Elad Efraim

Alon Kaftan

Jiabo Li

Methods and apparatus for managing models for classification of online users are disclosed. An example method includes determining a segment associated with a received impression, determining whether the received impression includes an indication that the received impression is the result of a conversion associated with the segment, determining a current ratio of converted to non-converted impressions associated with a classification model associated with the segment, determining a difference between the current ratio and a target ratio, and storing an indication of the received impression for use in at least one of training or updating a classification model associated with the segment when: (a) the difference does not meet a threshold or (b) counting the received impression in the ratio would reduce the difference.

Methods and apparatus for managing models for classification of online users

Methods and apparatus to perform multi-level hierarchical demographic classification are disclosed. An example apparatus includes a neural network structured to process inputs at an input layer to form first outputs at a first output layer representing first possible classifications of an individual according to a demographic classification system at a first hierarchical level, and to process the first outputs to form second outputs at a second output layer representing possible combined classifications of the individual corresponding to combinations of the first possible classifications and second possible classifications of the individual according to the classification system at a second different hierarchical level; and a selector to select one of the second outputs, and associate with the individual a respective one of the first possible classifications and a respective one of the second possible classifications corresponding to a respective one of the possible combined classifications represented by the selected second output.

Methods and apparatus to perform multi-level hierarchical demographic classification

Growing community of inventors

New York, NY, United States of America

Devin Jones