Yahoo! Inc.

Devesh Patel

Soren Riise

Bruce Campbell

Eugene H Stipp

Ramesh Pai

David Richardson-Bunbury

Ramazan Demir

Jim W Delli Santi

Li Yue

Paul J Grealish

Rosie Jones

David Anthony Burgess

Mark Nicholas Law

Andreas Pagel

Barbara Pagel, Legal Representative

The present application is directed to systems and methods for associating a geographic location with an IP address. Generally, an IP address from which each of a plurality of users accesses a network is recorded. A geo tag is associated with each of the plurality of users and a subset of the plurality of users is identified, the subset including users associated with a first IP address. The subset of the plurality of users is clustered into a spatial cluster including users associated with geo tags located with a defined distance of a geo tag of at least one other user of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address.

System and method for associating a geographic location with an internet protocol address

System and method for associating a geographic location with an Internet protocol address

A method for tracking sales leads, including a lead clearing house logging receipt in a log of one or more encrypted leads received from a participant of the lead clearing house, the one or more leads including personal lead information having been encrypted with a one-way hash algorithm; comparing the received one or more encrypted leads with stored encrypted leads to find any matches; updating the log related to the one or more encrypted leads with unencrypted log information associated with the matching one or more encrypted leads; and communicating a status to the participant based on the log relating to the one or more leads.

Trusted third party clearing house for lead tracking

The present application is directed to systems and methods for associating a geographic location with an IP address. Generally, an IP address associated with each of a plurality of browser cookies is determined, where each of the plurality of browser cookies indicate a geographic location such as a home address or business address of a user. A geo tag is associated with each of the plurality of browser cookies and a subset of the plurality of browser cookies including browser cookies associated with a first IP address is identified. The subset of the plurality of browser cookies is clustered into a spatial cluster including browser cookies associated with geo tags located within a defined distance of a geo tag of at least one other browser cookie of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address.

System and method for associating a geographical location with an internet protocol address

A method of determining a likely geographical location for which a user of a computer desires further information based on submitted criteria comprising the steps of: the user submitting criteria including a locality name; identifying from the criteria the locality name; returning, in dependence on the locality name, a probability that the locality name is associated with a geographical location.

Method of determining a likely geographical location

A system and method are disclosed for identifying relevant content/advertisements to be displayed in response to receiving a search query. The relevant advertisements may be identified based on the contextual relevance compared with the root term of the search query and based on the geographic relevance as compared with a location term of the search query and/or a localness associated with the root term. The search query may be assigned a location identifier based on the location term or based on the localness, which may be used to expand the geographic range for ranking and selecting relevant content/advertisements.

System for identifying geographically relevant advertisements from a search query

A computer-implemented method for constructing network activity profiles is provided, which comprises the following: obtaining a plurality of records of network activities from an activity source, each record corresponding to an interaction with a network resource via the network from the activity source, wherein each record comprises at least a network endpoint address from where the interaction originates and an indication of a time of the interaction; for each record, determining a geographical location corresponding to the network endpoint address of that record and associating the determined geographical location with that record; and constructing at least one profile for the activity source based on the plurality of records and at least one geographical location associated with the records, wherein each profile comprises a time-based behavior pattern associated with the at least one geographical location.

Behavioral predictions based on network activity locations

Systems and methods for associating a geographic location with an Internet protocol (IP address) are disclosed. Generally, an IP address to location module determines whether a geographic location is associated with a common IP address in a majority of IP address to location data sets. The IP address to location module then stores an association between a geographic location and the IP address in a master IP address to location data set based on whether a geographic location is associated with a common IP address in a majority of IP address to location data sets.

System and method for merging internet protocol address to location data from multiple sources

A system for geographically contextualizing data items may include an interface, a memory and a processor. The memory may store a database which includes structured data types. The processor may receive, via the interface, a data item. The processor may determine whether the data item is a structured or unstructured data item. The processor may parse the data item into components. The processor may determine a geographic component from the components. The geographic component may be determined using an algorithm if the data item is an unstructured data item. Otherwise the geographic component may be determined by comparing the components to the database which includes the structured data types. The processor may determine a geographic region representative of the determined geographic component. The processor may identify results associated with the geographic region and at least one of the components. The processor may provide the results via the interface.

System for geographically contextualizing data items

A geographical location extraction method and tool to infer a likely geographical location from one or more search terms entered as a query by a user on a search engine or the like. The method includes receiving in a computer memory a search term entered by a user and controlling a processor for utilising processes of word analysis, to determine which parts of a search query comprise location names and provide an indicator of the extent to which a given search term or part thereof should be treated as a geographical location, and inferring from the word analysis a likely geographical location. The likely geographical location so inferred may then be stored in computer memory for further processing or display.

Geographical location extraction

A system is described for providing location predictive advertising. The system may include a processor, a memory, and an interface. The memory may store an advertisement. The interface may communicate with an electronic device. The processor may determine a first geographic location of an electronic device which is travelling in a direction. The processor may identify a first geographic region which may encompass the first geographic location of the electronic device. The processor may determine a second geographic region which is located in the direction of travel of the electronic device. The processor may determine an advertisement associated with the second geographic region in accordance with the electronic device being located within the first geographic region. The processor may provide the advertisement to the electronic device.

System for providing location predictive advertising

A method of providing location based information to a mobile terminal within a communications network comprising the steps of interrogating a component of the communications network to determine the location of a mobile terminal within the communications network; repeating the above process a number of times over a period of time; generating, from the repeated determinations of the location of the mobile terminal within the communications network, a location profile for the mobile terminal; storing the location profile; and providing location based information to the mobile terminal in response to the location of the mobile terminal determined by the stored location profile.

Method of providing location based information to a mobile terminal within a communications network

A system and method are disclosed for utilizing local intent to provide geographically relevant information in response to a search query. The search query results and advertisements may be chosen based at least in part on the local intent and geographic range of the search query. The search query may be assigned a location identifier based on the local intent that is used to expand the geographic range for ranking and selecting relevant content and advertisements.

System for providing geographically relevant content to a search query with local intent

A method of determining a geographical location from IP address information comprising: interrogating a database of IP address information mapped to domain name information by submitting a given IP address; the database returning a domain name in response to the given IP address; deriving one or more likely web site addresses from the domain name; and scanning the or each derived web site address for geographical address information to determine likely geographical address information.

Growing community of inventors

Cupertino, CA, United States of America

Devesh Patel