Groupon, Inc.

Bytedance Inc.

Derek Nordquist

Shafiq Shariff

Mike Aparicio

Michael Hines

Jadam Kahn

Todd Webb

Amit Koren

Bob Beaty

Kris Urie

Gaston L'Huillier

Francisco Jose Larrain

Rajesh Girish Parekh

Shawn Ryan Jeffery

Raju Balakrishnan

Kamson Lai

Latife Genc-Kaya

Matt DeLand

Adam Geitgey

Natalia Corominas

Bodaniel Jeanes

Kevin Baribeau

Cristian Orellana

Logan Tyler Jennings

Christopher Powers

Brian Mullins

Lori Kaplan

Sridatta Viswanath

Will Megson

Michael Busch

Provided herein are systems, methods and computer readable media for managing a sales pipeline, and in some embodiments, generating demand based on real time demand and predicted demand. An example method comprises generating a virtual promotion, wherein the virtual promotion comprises a combination of a category or sub-category, a location, and a price range, calculating a probability that a particular consumer would buy the virtual offer in a predetermined time period, wherein the probability is generated at least based on historical data related to the particular consumer and one or more related consumers, determining an estimated number of units to be sold for the virtual offer as a function of at least the probability, the estimated number of units representing a predicted demand, calculating a real time demand, wherein the real time demand is generated based on a plurality of generated identification pairs for the predetermined time period, and determining, using a processor, total demand by summing the predicted demand and the real time demand.

Method, apparatus, and computer program product for forecasting demand using real time demand

Provided herein are systems, methods and computer readable media for managing a sales pipeline, and in some embodiments, calculating supply based on travel propensity. An example method comprises identifying a total demand for a promotion tuple at a geographic location, determining, using a processor, a promotion area for the promotion tuple, the promotion tuple comprising at least a category, price information and a geographic area, identifying one or more promotions offered by a promotion and marketing service that comprise at least the category and the price information of the promotion tuple, determining whether the total demand for the promotion tuple at the geographic location is satisfied, wherein the total demand is satisfied in an instance in which the geographic location is within the promotion area for the one or more promotions, and identifying a demand gap in an instance in which the total demand for the promotion tuple at the geographic location is not satisfied.

Method, apparatus, and computer program product for calculating a supply based on travel propensity

The unified payment system, product and method provide an effective and efficient way to better communicate to a merchant the value of running a promotion and determine a deal structure that works for the merchant, the customer, the promotion system, or any combination thereof. The unified payment system, product and method provide real-time ROI calculations that a merchant and sales representative can collaboratively simultaneously work on to identify a deal structure for the merchant to select. In this way, the merchant and sales representative may arrive at a mutually acceptable payment plan.

Unified payment and return on investment system

System, methods, and computer program products are provided herein for supporting electronic testing. An example of a method includes receiving a first electronic inquiry, determining parameters of the market analysis test based at least in part on the first electronic inquiry, determining a first configuration change for at least one first merchant device based at least in part on the parameters of the market analysis test, transmitting the first configuration change to the at least one first merchant device to initiate a change in configuration of the at least one first merchant device, receiving electronic marketing information comprising first electronic data related to the first configuration change, determining a correlation between at least one of the parameters of the market analysis test and the electronic marketing information, and transmitting an electronic notification of the correlation to a first merchant associated with the at least one first merchant device.

Method and apparatus for providing automated market analysis testing

Provided herein are systems, methods and computer readable media for identifying supply. An example for identifying merchants for fulfilling demand comprises receiving one or more virtual offers and an associated quantity of at least a portion of the one or more virtual offers, wherein the one or more virtual offers are representative of a residual demand for a geographic area, assigning a virtual offer of the one or more of the virtual offers to one or more merchants in an instance in which a supply source of the one or more merchants is identified as able to supply at least a portion of the associated quantity of the virtual offer, and determining a priority score for the one or more merchants, wherein the one or more merchants are rankable based on the priority score.

Method, apparatus, and computer program product for identification of supply sources

Provided herein are systems, methods and computer readable media for setting a benchmark conversion rate. An example method comprises accessing user search data, the user search data generated by a user interacting with a promotion and marketing service to identify a requested promotion, generating an identification pair for the search data, the identification pair comprising an identification of a promotion tuple and a geographic subdivision, generating a search velocity based on the generated identification pairs, accessing a conversion rate for the promotion tuple in a plurality of geographic subdivisions and setting a benchmark rate for a promotion tuple, the benchmark rate corresponding to the conversion rate of a subdivision of the plurality of subdivisions based on the subdivision satisfying at least one of a search velocity threshold, a prime merchant metric threshold or a conversion rate threshold.

Method, apparatus, and computer program product for setting a benchmark conversion rate

Provided herein are systems, methods and computer readable media for providing sales pipeline automation. An example method comprises calculating a forecasted demand, the forecasted demand comprising at least one or more virtual offers and a demanded quantity of at least a portion of the one or more virtual offers, identifying one or more merchants, wherein the one or more merchants are identified as able to supply at least a portion of the residual demand, assigning the one or more merchants to one or more sales resources in accordance with at least a calculated sales value of the one or more merchants.

Method, apparatus, and computer program product for sales pipeline automation

Provided herein are systems, methods and computer readable media for providing a dashboard. An example method comprises determining, using a processor, a total demand for one or more promotion tuples, identifying a current supply, wherein the current supply is identified in an instance in which the current supply is usable to satisfy the total demand, determining one or more demand gaps based on a difference between the total demand and the current supply, providing a first view in a lead dashboard, the first view comprising at least one of a total demand, current supply or one or more demand gaps, receiving a selection of one of a plurality of granularities of either a location or category, and refining the first view into a second view, the second view comprising additional granularity of at least one of a total demand, current supply or one or more demand gaps when compared to the first view.

Method, apparatus, and computer program product for providing a dashboard

Provided herein are systems, methods and computer readable media for assigning leads. An example for method for assigning leads comprises receiving a list of one or more merchants, wherein the one or more merchants comprise a sales value and an indication of an ability to provide a service associated with at least one demanded offer, accessing sales resource data comprising at least one or more sales resources and an associated capacity for contacting one or more merchants, assigning one or more sales resources an assignment probability number, wherein an assignment probability number represents a probability that a sales resource will be randomly assigned a next supply source in an assignment process, adjusting an assignment probability number based on the associated capacity, and assigning at least a portion of the one or more merchants according to at least the assignment probability number of the one or more sales resource and the sales value of the one or more merchants.

Method, apparatus, and computer program product for lead assignment

Provided herein are systems, methods and computer readable media for classifying user search data. An example method comprises accessing user search data, the user search data generated by a user interacting with a promotion and marketing service to identify a requested promotion, determining, using a processor, a first classification of the user search data by parsing the user search data into one or more terms, applying one or more terms within the user search data to a search index, wherein the first classification is configured to generate a mapping from the one or more terms within the user search data to at least one of a service or merchant, determining, using the processor, a second classification of the user search data, wherein the second classification identifies a requested redemption location for the requested promotion and generating an identification pair for the search data that is representative of a promotion tuple, the identification pair comprising the first classification and the second classification.

Method, apparatus, and computer program product for classifying user search data

Growing community of inventors

Chicago, IL, United States of America

Derek Nordquist