Leaf Group Ltd.

Ispot.tv, Inc.

Dennis A Ameen

Sean Muller

Mark Conrad Jones

Ewan Godley

Laurent Gherardi

Brian Havener

Larry Fitzgibbon

Glenn Moran

Dean Busenbark

Richard Rosenblatt

Greg Griffin

Adam Youngers

Joey C Perez

Jon R Jurgens, Jr

Scott Happell

David Friedl

Torsten Bittner

Moshe Cristel

Greg Havener

Nicole Lawless DesJardins

The invention is directed to a User Publishing System (UPS) that enables both content publishing for users that share what they know in articles and enabling these users to get paid for providing the content through use of a User Compensation System (UCS). The invention enables users to create and edit content in multiple formats, from multiple sources, and in multiple languages. The system can be integrated for use with a plurality of different websites and adopt both the look and feel and the content format of each website, and/or other communication medium. Compensation may be provided to the user providing the content based on a variety of metrics.

User generated content publishing system

Apparatuses, methods, and storage media for determining effectiveness of an advertisement are described. In one instance, an apparatus for determining effectiveness of an advertisement may include a digital device matching engine, communicatively coupled to the processors, to receive and process information obtained from a web site accessed by a digital device, and to match the digital device to a TV set, based at least in part on the processed information. The apparatus may further include a conversion determination engine, communicatively coupled to the processors, to determine a level of conversion associated with an advertisement rendered by a broadcasting media to the TV set, based at least in part on the matching of the digital device to the TV set. The apparatus may be configured to provide recommendations to advertisement regarding the effectiveness of their advertising campaign. Other embodiments may be described and claimed.

Measurement of television advertisement effectiveness

Television transmissions are received at multiple locations across a large area. Advertisements may be identified, harvested and tagged from within in the television transmissions. The advertisements may be assigned identifiers; media plans may be determined. A datastructure of observed advertisement sequences may be created; the observed advertisement sequences may be determined to have a probability of being unique above a threshold. The smart TVs may render broadcast content and may report advertisement and/or content identifiers. Reported advertisement sequences may be determined and compared to the datastructure of observed advertisement sequences to identify and/or confirm content rendered by the smart TVs.

Unique content sequence identification method and apparatus

Growing community of inventors

Sammamish, WA, United States of America

Dennis A Ameen