Covario, Inc.

Riosoft Holdings, Inc.

Dema Zlotin

Russ Mann

Brian Bartell

Ray Grieselhuber

Matthias Blume

Patrick Hall

Craig MacDonald

Pete Dudchenko

Raul Navarro-Cantu

A system and method for modifying a parameter of a website in order to optimize an organic listing of the website at one or more search engines is described. Several embodiments include methods and systems for generating scored representations based upon different portions of data associated with a website, and then combining the scored representations to achieve a result. The result indicates a feature of the website that may be modified in order to optimize the organic ranking of the website at one or more search engines.

Centralized web-based software solution for search engine optimization

A system and method for modeling and optimizing the effectiveness of search engine optimization ('SEO') initiatives and search engine marketing ('SEA') campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.

System and method for measuring the effectiveness of an on-line advertisement campaign

One methodology in accordance with the disclosure is a computer-implementable methodology for quantitatively assessing the impact of paid search advertising on the total visits (paid and organic search-based visits) from search engines and utilizing this assessment to improve search engine marketing performance. The methodology relies on the computation of a synergy score for each search engine keyword of interest or coefficients in a synergy equation. Once computed, the score can be used to repeatedly compute the total return on advertising spend (ROAS) and other performance metrics on a go-forward basis without the time lag inherent in computing the synergy score itself. The methodology includes specific computer-implementable methods for improving search engine marketing performance based on the total (paid plus organic) performance metrics.

System and method for optimizing paid search advertising campaigns based on natural search traffic

The invention is a computer-implementable methodology for quantitatively assessing the impact of paid search advertising on the total visits (paid and organic search-based visits) from search engines and utilizing this assessment to improve search engine marketing performance. The methodology relies on the computation of a synergy score for each search engine keyword of interest or coefficients in a synergy equation. Once computed, the score can be used to repeatedly compute the total return on advertising spend (ROAS) and other performance metrics on a go-forward basis without the time lag inherent in computing the synergy score itself. The invention includes specific computer-implementable methods for improving search engine marketing performance based on the total (paid plus organic) performance metrics.

Growing community of inventors

La Jolla, CA, United States of America

Dema Zlotin