Microsoft Technology Licensing, LLC

Deep Narayan Dubey

Marcelo Medeiros De Barros

Aman Singhal

Prithvishankar Srinivasan

The present disclosure relates to systems and methods for automatically associating additional content with sports games. The systems and methods obtain game schedule data for a plurality of sports games, and for each scheduled game, the systems and methods select articles published within a timeframe of the game date of the scheduled game. The systems and methods identify sports articles associated with the sports game based on entities and event phrases extracted from the sports articles matching the schedule game data. The systems and methods classify the sports articles into a plurality of clusters and use the clusters to associate the sports articles to the game schedule data and store the associated sports articles with the game schedule data.

Associating articles to corresponding events

A computing system obtains a first article about a first topic, where the first article references a plurality of entities including a person. The computing system identifies the person as a dominant entity of the first article. The computing system determines whether the first article expresses negative sentiment based upon content of the first article. In accordance with a determination that the first article does not express negative sentiment, the computing system retrieves a uniform resource locator (URL) of a webpage about a second topic that is of interest to the first person. Upon receiving a request for the first article from a computing device, the computing system causes the first article and a link to be concurrently displayed on a display, where the URL of the webpage is embedded in the link.

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Kirkland, WA, United States of America

Deep Narayan Dubey