Microsoft Technology Licensing, LLC

Dean Carignan

Zheng Chen

Ying Li

Benyu Zhang

Li Erran Li

Hua-Jun Zeng

Ying-Qing Xu

Tarek Najm

Yin Li

Shuzhen Nong

According to embodiments of the invention, an advertisement-generation system generates image-containing advertisements. The advertisement-generation system includes: at least one feature-selection guideline that specifies at least one recommended feature for image-containing advertisements based on advertiser inputs that specify at least one of advertisement-target-audience information, cost information, and advertiser-industry information; an image-clip library from which images are selected for inclusion in the image-containing advertisements; and at least one advertisement template that is based on the at least one feature-selection guideline; wherein the system automatically generates image-containing advertisements that contain one or more suggested colors that are automatically suggested based on one or more colors present on a web page that will host the image-containing advertisement.

Generation of contextual image-containing advertisements

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Seattle, WA, United States of America

Dean Carignan