Microsoft Technology Licensing, LLC

Dayun Li

Jie Xiao

Siyu You

Yawen Wei

Mingyuan Zhong

Kaiyang Liu

Nihar Niranjan Mehta

Divye Khilnani

Zhifeng Deng

A content item generation system which implements techniques for selecting and identifying content items to return in response to a request is described. For example, the content item generation system may separate requirements included with a request into first and second sets of requirements. The first set of requirements may be used to identify which content items or content item campaigns may be suitable to respond to the request. The second set of requirements may be used to determine whether items associated with the selected content items or content item campaigns correspond to technical requirements specified in the request.

Multi-step validation of content items based on dynamic publisher requirements

A media item cache manager system which implements techniques for efficiently using cache memory to respond to requests. The cache memory may include information on items along with a status indicator for each of the items, indicating different status information. Some examples of possible status indicators include valid, invalid, or in-progress indicators.

Using status indicators in an item caching environment

A system for conserving resources in a multi-channel control system environment is provided. A resource limit that is associated with a content delivery campaign is determined. A prediction of resource usage that is associated with the content delivery campaign and a first content delivery channel is determined. A content request is received through a second content delivery channel that is different than the first content delivery channel. In response, based on data contained within the content request, the content delivery campaign is identified. Also, based on the resource limit and the prediction of resource usage associated with the content delivery campaign and the first content delivery channel, it is determined whether to respond to the content request with data associated with the content delivery campaign.

Multi-channel resource control system

A request intermediary processing system which implements techniques to allow tracking of responses to requests when there is an intermediary. In an embodiment, the intermediary includes an internal exchange. The internal exchange may manage one or more content item providers and select content items from among the one or more internal content item providers to respond to requests. The intermediary may include, when responding to a request, inserting or embedding a token or other means so that the integrity of a content item provider-specific tracking data is maintained, while including request intermediary processing system-specific tracking data.

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Sunnyvale, CA, United States of America

Dayun Li