Charter Communications Operating, LLC

David W Chen

Vipul B Patel

David E Agranoff

Timothy Whitton

Manuel Martinez

Systems, methods, and devices for supporting advertisement (ad) insertion into a media stream. The device receives notification of an upcoming ad break within the media stream, determines whether the upcoming ad break contains only pre-scheduled spots, and if the upcoming ad break does not contain only pre-scheduled spots, determines whether the upcoming ad break includes any addressable spot based on a broadcasting schedule stored on the device. Otherwise, the device sends a request with information about the at least one addressable spot and the upcoming ad break to an ADS proxy hosted by a client ad server unit within the content delivery network, receives a response message from the ADS proxy identifying a default asset for each addressable spot, retrieves the at least one default asset from a content distribution network, and sends the at least one default asset to a splicer for insertion within the media stream.

Growing community of inventors

Aurora, CO, United States of America

David W Chen