Matthews Resources, Inc.

David V Kvortek

A sign system particularly useful for point of purchase advertising that is elevated above the reach of shoppers. A slideable sign frame assembly carrying a sign is slideably attached to a normally hidden sign frame assembly supporting apparatus. The sign frame assembly and the supporting apparatus both carry pairs of cooperating slots of predetermined dimensions and configuration that together with a plurality of bolts, one for each slot, provide for the sign frame assembly and the supporting apparatus to be physically connected to one another while at the same time permit movement of the sign assembly relative to the supporting apparatus in the vertical direction. The bolts in cooperation with associated slots permit the raising and lowering of the sign assembly for change-out of the sign from ground level. A sign change-out tool is used to raise and lower the sign assembly.

Elevated sign system with ground level sign change-out capability

In a point of purchase display having an integral graphic panel metallic supporting frame for an H-frame shelving system, retrofit pliant graphic panels are provided that may be quickly installed and remain firmly secured but may be quickly detached from the supporting frame to change the graphic message. The retrofit graphic panels utilize U-shaped top clips which are positioned to align with and operably engage the upper portions of the supporting frame and pliant magnetic strips attached to the back of the graphic panels to align with and magnetically adhere to lower portions of the metallic supporting frame. In another embodiment, in addition to the U-shaped top clips and pliant magnetic strips used to secure the graphic panels to the metallic supporting frame, leading edge clips are also utilized to secure certain of the graphic panels to product carrying bins of the point of purchase display.

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New Kensington, PA, United States of America

David V Kvortek