Facebook, Inc.

David Townsend Martin

Yi Wu

Michael Phillip Salem

Xingyao Ye

Jie Xiong

Mark Teng Xia

Gianluca Iannaccone

An online system predicts, using a first targeting model, a first group of users as candidates to be in a targeting cluster, and predicts, using a second targeting model, a second group of users as candidates to be in the targeting cluster. The online system determines a first set of users that are not part of the first group of users, and a second set of users that are not part of the second group of users, and provides surveys to the first and second set of users. The online system determines a first subgroup of the first group of users and a second subgroup of the second group of users, and provides an ad preferences tool to the first subgroup and the second subgroup. The online system scores the first and second targeting models based in part on responses to the surveys and/or the ad preferences tools.

Framework for evaluating targeting models

An online system propagates settings from a user's client device to the online system itself for the user. If multiple users of the online system use the client device, the online system propagates settings of a primary user of the client device to the online system, but does not propagate settings of other users of the client device to the online system. The online system logs accesses to the online system each day from the client device of each user. A user having a maximum number of logged days accessing the system and accessing the online system for at least 50% of the logged days is determined to be the primary user by the online system. The online system may use determination that a user is a primary user of the client device for associating actions with the user, selecting content for the user, and identifying the user.

Determining a primary user of a client device and propagating settings of the primary user from the client device to an online system

Growing community of inventors

San Francisco, CA, United States of America

David Townsend Martin