Yahoo! Inc.

Microsoft Technology Licensing, LLC

Goldmail, Inc.

David Simpson

Hal R Schectman

David Mark Ciemiewicz

Jackie Andrew Freeman

Apostolos Karmirantzos

James Michael Reinhold

Tony Sang-min Lee

Gregory M Makris

Franco Salvetti

David D Ahn

Krishnan Thazhathekalam

Andrea Ryerson Burbank

Paul Vilevac

Christopher Jon Jewell

Thomas Hakel

Christopher Thun

Architecture that uses content from off-page data sources such as feeds (e.g., yellow pages, coupons, social networks, commerce, etc.) to present additional, relevant information in association with search results. The additional and relevant information is directly relevant to the implicit task the user is trying to accomplish. The architecture includes online and offline mechanisms that identify an entity represented on a web page and look-up information related to that entity in disparate data sources. Relevance heuristics are employed to determine which of the available entity data to show in the caption given the user query, the web page, and the underlying user task (other known information about the user such as geographic location).

Use of off-page content to enhance captions with additional relevant information

Example embodiments provide apparatuses and methods directed to a system for presenting customized advertisements and branding in conjunction with an audio-visual presentation, e.g., an online slideshow with audio enhancement, played on a player module on an access device. In example embodiments, the online slideshow includes a customized pre-roll advertisement, a customized post-roll advertisement, and/or a customized banner advertisement on the final slide of the slideshow. The system also might customize the GUI views displayed by the player module which plays the online slideshow and/or the player landing page on the CDN that hosts the player module. In example embodiments, the system might base the customization on branding (e.g., in support of 'white labeling'), seasonal themes, and/or personalization.

Customized advertising for online slideshow

The present invention is directed towards systems and methods for generating and displaying the difference between a primary result set and a secondary result set. According to the present invention, a method for displaying the difference between a primary result set and a secondary result set for a query comprises generating a primary result set and a secondary result set, the primary result set and secondary result set generated according to one or more respective disparate search algorithms. A difference result set is determined according to a difference between items in the primary result set and second result set, which is displayed to a user.

Difference control for generating and displaying a difference result set from the result sets of a plurality of search engines

Indication of exclusive items in a result set

Growing community of inventors

San Francisco, CA, United States of America

David Simpson