Amazon Technologies, Inc.

David Sigler

Feroz Abdul Kadar

Xiaoqi Shi

Abbas Albus Pirnia

Wesley Scott Lauka

Disclosed are various embodiments for providing a unique navigation experience for a user interacting with an electronic commerce site by dynamically generating a navigation interface according to a user context for a given shopping experience. The user context associated with a user interacting with an electronic commerce site can be determined following an analysis of a variety of context factors. A navigation interface can be dynamically generated based on the user context. The navigation interface can be integrated with a user interface such that the navigation interface relative to additional content included in the user interface such that the navigation interface remains in a static viewable position when a user scrolls to view additional content.

Contextual navigation interface with stickiness capabilities

Disclosed are various embodiments for providing a unique navigation experience for a user interacting with an electronic commerce site by dynamically generating a navigation interface according to a user context for a given shopping experience. The user context associated with a user interacting with an electronic commerce site can be determined following an analysis of a variety of context factors. A navigation interface can be dynamically generated based on the user context. In some examples, navigation components within the navigation interface can be associated with different categories that the user can navigate through. The navigation components can visually indicate a level of completeness for a given category so that the user is aware of where he or she is in a given shopping experience.

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Tustin, CA, United States of America

David Sigler