Tivo Corporation

Tivo Solutions Inc.

David Sandford

James M Barton

Margret B Schmidt

Paul Stevens

Robin Hayes

Bruce Klein

Methods and apparatuses for presenting menus to DVR users and users of other media playback devices are described. After a DVR (or other media device) has finished playing a recorded television program (or other content), or in response to other specified events, the DVR presents a screen which comprises a menu. In addition to or in alternative to 'save' and “delete” options, the menu comprises one or more options. Each of these other options may correspond to a separate item. For example, a user's selection of such an option may cause the DVR to display or play certain content on the user's television set. Additionally, or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually interact with content, such as an item that was featured or referenced in the television program that the user was just watching.

Method and apparatus for menu placement on a media playback device

Methods and apparatuses for presenting menus to DVR users and users of other media playback devices are described. After a DVR (or other media device) has finished playing a recorded television program (or other content), or in response to other specified events, the DVR presents a screen which comprises a menu. In addition to or in alternative to 'save' and 'delete' options, the menu comprises one or more options. Each of these other options may correspond to a separate item. For example, a user's selection of such an option may cause the DVR to display or play certain content on the user's television set. Additionally, or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually interact with content, such as an item that was featured or referenced in the television program that the user was just watching.

Methods and apparatuses for presenting targeted advertisements to DVR users are described. After a DVR has finished playing a recorded television program, or in response to other specified events, the DVR presents a screen which comprises a 'save or delete' menu. In addition to the 'save' and &#x201c;delete&#x201d; options, the menu additionally comprises one or more other options. Each of these other options may correspond to a separate promotional item. For example, a user's selection of such an option may cause the DVR to display or play an advertisement on the user's television set. Additionally or alternatively, these other options, when selected by a user, may cause the DVR to display a user interface through which the user can actually purchase a product or service. The product or service advertised or offered may be one that was featured or referenced in the television program that the user was just watching.

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Berkeley, CA, United States of America

David Sandford