Facebook, Inc.

Other

David S Park

Florin Ratiu

Aleksandar Ilic

Nathan Paul Schloss

Andrew Alexander Birchall

Yiyu Li

Vasanth Kumar Rajendran

Patrick Jonathan Varin

Branislav Stojkovic

Matthew William Kelly

John Torres Fremlin

Aleksandar Illic

Tony Yaoyuan Zhang

Aayush Bahuguna

Sameer Mandke

In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating an interest of each activity to the user based at least in part on the type of each notification; ranking the notifications based at least in part on the calculated interest; and sending one or more of the notifications to the user. Each of the sent notifications has a ranking higher than a pre-determined threshold ranking.

Notification targeting

In one embodiment, a method includes receiving a number of notifications of one or more activities relevant to a user. Each notification has an associated receipt time and type of notification. The method also includes aggregating one or more of the notifications based on the type of notification; determining a sending time to send the aggregated notifications based at least in part on determining that a pre-determined amount of time that has elapsed from a receipt time of a most recent one of the aggregated notifications; and sending the aggregated notifications to the user based on the sending time.

Batching of notifications

In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating a level of interest in content of each notification to the user based at least in part on the type of each notification; modifying the content of one or more of the notifications based at least in part on the calculated level of interest; and sending one or more of the notifications with modified content to the user.

Notification content

In one embodiment, a method includes sending a request for full-service data to a first Internet protocol (IP) address; determining that a successful response to the request for full-service data was not received; sending a request for limited data to a second IP address based on the determination that a successful response to the request for full-service data was not received; and receiving a successful response to the request for limited data. The limited data includes a subset of the full-service data.

Data service levels

In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each notification; determining a push threshold value for each notification based at least in part on the estimated CTR for each notification; and sending one or more of the notifications to the user. Each of the sent notifications has a push threshold value higher than a pre-determined push threshold value.

Notification click-through rate (CTR) thresholds

In one embodiment, a method includes accessing for a user one or more electronic notifications that include information about a social network. The social network includes a plurality of nodes connected by a plurality of edges, with at least one node corresponding to the user. The method further includes determining, for each of the electronic notifications, a score that estimates whether a user interaction with the social network will result if the electronic notification is provided to the user. The method further includes determining, based at least in part on the determined scores, an action to take with respect to the electronic notifications.

Electronic notifications

Disclosed is a method and system for use of an image-based payment medium through images stored on the consumer's mobile phone in place of traditional plastic gift, credit or debit cards. Upon authentication, an image is sent to the consumer's mobile phone. The consumer displays the image at the retailer's point of sale when completing a transaction. The image is scanned with a barcode reader, a webcam or other scanning device and the consumer's account in a database is debited or credited based on the amount and type of transaction. An image-base payment medium provides for the ability to target specific ads to the consumer, directed to the registered mobile phone number and also to attach loyalty and coupon programs to the account, which the recipient may redeem upon scanning of the encoded image on the mobile phone at the point of sale. The system and method is suitable for 'virtual' gift cards, credit and debit cards, loyalty payment programs and other methods of value exchange.

Growing community of inventors

Los Altos, CA, United States of America

David S Park