Limelight Networks, Inc.

David Rowley

Scott Matthew Anderson

Jonathan Cobb

Abbas Mahyari

Nikita Dolgov

Carl Rivas

Jason Thibeault

Ryan B Bloom

A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. The processed content object is downloaded or streamed to the content object player. A method for content insertion is provided. In this method, a first media data is received from a server and a placement request is transmitted to a content provider service. As a result, a placement response is received from the content provider service. The placement response includes data identifying a second media data associated with the first media data. The second media data is retrieved and merged with the first media data. After the merge, the first and second media data are transmitted to the server.

Methods and systems for inserting media content

Aspects of the present invention include using a single network identifier for delivering multiple versions of a content object. In some embodiments, a plurality of versions of the content object are created and associated with the single network identifier. When an edge server in a CDN receives a request for the content object, the edge server queries a policy server for a preferred version of the content object to deliver to an end user.

Cloud delivery with reusable resource indicator

Techniques for delivering content to an end user device are disclosed. A policy server performs an ingest process in which multiple versions of a content object are created. The multiple versions of the content object are associated with a single network identifier which can be distributed to publishers of the content object. When the content object is requested using the single network identifier, the policy server determines a preferred version and delivery orchestration scheme from among the multiple versions for delivery to an end user device based on several criteria. The policy server may thereafter orchestrate delivery of the preferred version of the content object to the end user device. The single network identifier may be associated with an edge location in a content delivery network (CDN) and the policy server may orchestrate delivery in cooperation with servers at the CDN edge location.

System and method for delivery of content objects

Aspects of the present invention include distributing new resources closer to end-users which are making increased demands by spinning-up additional virtualized instances (as part of a cloud provisioning) within servers that are physically near to the network equipment (i.e., web servers, switches, routers, load balancers) that are receiving the requests.

Edge-based resource spin-up for cloud computing

A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. A media services platform (MSP) knows of one or more in-stream slots in the content object where in-stream ad units may be placed. The MSP queries a display ad server (DAS) to specify the in-stream ad unit, however the DAS does not natively support in-stream ad units in this embodiment. The MSP maps one or more in-stream slots in the content object to corresponding display ad locations. The MSP places the in-stream ad unit into the slot of the content object to create a processed content object. The MSP optionally transcodes the processed content object. The processed content object is downloaded or streamed to the content object player.

Growing community of inventors

Benicia, CA, United States of America

David Rowley