Zynga Inc.

David Rohrl

William Henry Kelly Mooney

A system, computer-readable storage medium storing at least one program, and a computer-implemented method for modifying a game state of a player of a social game are presented. A first location of a first virtual object and a second location of a second virtual object in a virtual world of a social game are identified, where the first virtual object is associated with a first social contact of a player of the social game and the second virtual object is associated with a second social contact of the player of the social game. A location adjacency metric for the first virtual object and the second virtual object is determined using the first location and the second location. A social adjacency metric for the first virtual object and the second virtual object is determined. A game state for the player is modified using the location adjacency metric and the social adjacency metric.

System and method for modifying a game state of a player of a social game

A system, computer-readable storage medium, and a method for modifying a game state of a player of a social game are presented. A first location of a first virtual object and a second location of a second virtual object in a virtual world of the social game are identified. The first virtual object is associated with a first social contact of the player of the social game and the second virtual object is associated with a second social contact of the player of the social game. A location adjacency metric for the first virtual object and the second virtual object is determined using the first location and the second location. A social adjacency metric for the first virtual object and the second virtual object is determined. A game state for the player is modified using the location adjacency metric and the social adjacency metric.

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Pacifica, CA, United States of America

David Rohrl