Excalibur Ip, LLC

Yahoo! Inc.

David Reiley

Michael Schwarz

Justin M Rao

Shanmugasundaram Ravikumar

Deepak Agarwal

Mohammad Mahdian

R Preston McAfee

Dz-Mou Jung

Sai-Ming Li

Andrzej Skrzypacz

Andrzei Skrzypacz

Personalized content is generated from different media items using a content index. The content index is generated or updated by identifying segments of media items that are of particular interest to users. User interactions with the media items are analyzed and metadata of segments of media items that are determined to be of particular interest to the users is recorded. The parameters associated with a request for personalized content for a user are matched with the recorded metadata to identify relevant media items or segments of media items which are transmitted to the user as the personalized content.

Personalized content from indexed archives

Creating a content index using data on user actions

According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.

System and method for exploring new sponsored search listings of uncertain quality

Growing community of inventors

Berkeley, CA, United States of America

David Reiley