Google Inc.

David Philip Sisson

Gaurav Garg

Venky Ramachandran

Vinod Ramachandran Marur

Ramakrishnan Kandhan

Pramod Adiddam

Vaibhav Vaish

Gaurav Bhaya

Robert Stets

Methods and systems for improved processor efficiency via reductions in repeated calculations are provided. A plurality of candidate sitelinks are identified in response to a search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

Canonicalized online document sitelink generation

A system for transmission of packetized data in a voice activated computer network environment. The system can identify candidate canonicalized digital components that relate to secondary search locations. For each of the candidate canonicalized digital components the system can calculate transmissions scores that are used to select one of the candidate canonicalized digital components for transmission.

Secondary transmissions of packetized data

Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

Enhancing sitelinks with creative content

Methods and systems for improved readability of URLS includes receiving a query requesting a universal resource locators relating to the query; parsing the query based on parsing criteria to determine keywords for the query; identifying a plurality of words in the universal resource locator; inserting space between at least two of the plurality of words; and generating display data comprising the result having the plurality of words and the inserted space therebetween.

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Fremont, CA, United States of America

David Philip Sisson