Comscore, Inc.

David Pham Kapar

Cameron Meierhoefer

Patrick James Kemp

Alan Vaughn

Magid M Abraham

A first data set associated with a first group of users is accessed. The first data set includes demographic data, online behavior data, and additional user data associated with the users in the first group. A second data set associated with a second group of users is accessed. The second data set includes demographic data and online behavior data but not additional user data associated with the users in the second group. One or more sets of matched users are determined based on the demographic data and online behavior data included in the first data set and the demographic data and online behavior data included in the second data set. Each set includes a user from the first group matched with a user from the second group. Based on the one or more sets of matched users, an augmented second data set that includes additional user data associated with the users in the second group is generated. One or more reports are generated based on the augmented second data set.

Data fusion using behavioral factors

A system includes a plurality of client devices and a server system. Each of the client devices is configured to implement at least one web browser and a panel application. The web browser is configured to access a plurality of different web pages that each provide search capability and are each configured to display search suggestions in response to character sequences entered by a user when using the search capability. The panel application is configured to send indications of displayed search suggestions and corresponding character sequences to a server system. The server system is configured to generate, based on the received indications, a data structure that correlates character sequences to lists of phrases.

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Ashburn, VA, United States of America

David Pham Kapar