Servemotion, Inc.

Xandr Inc.

Appnexus Inc.

David M Himrod

Andrew S Dilling

Michiel Nolet

Joseph R Hirsch

Matthew B Dearborn

C Hagan Major

Systems and methods are provided for supplying a video advertisement to a web page or application. A main ad server provides an ecosystem to network ad servers from different ad networks. The main ad server can collect and store information about each of the demand tags associated with each of the network ad servers in a database. The main ad server can then review the database in response to an ad call from a publisher to generate an ordered list of the demand tags that correspond to the ad call. The main ad server can then determine if any of the demand tags in the ordered list has a corresponding video header bidding tag and initiate an auction process for all of the demand tags in the ordered list that have a video header bidding tag. The ordered list of demand tags can then be updated based on the results of the auction process.

Systems and methods for providing video header bidding to a publisher

A system for providing an online advertising platform includes a first non-transitory machine-readable medium storing instructions executable by one or more data processors to group impression inventory units based at least in part on performance characteristics of the impression inventory units.

Advertising venues and optimization

Systems and methods are provided for supplying a video advertisement to a web page or application. A main ad server provides an ecosystem to network ad servers from different ad networks. The main ad server can collect and store information about each of the campaigns or demand tags associated with each of the network ad servers in a database. The main ad server can then review the database in response to an ad call from a publisher to determine the campaigns or demand tags that correspond to the ad call. Once the campaigns or demand tags that satisfy the ad call have been determined, the main ad server can generate a prioritized list of campaigns or demand tags based on priorities established by the publisher who submitted the ad call. The prioritized list of campaigns can be sequentially processed until a video advertisement is provided to the publisher.

Systems and methods for supplying a video advertisement to a publisher

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New York, NY, United States of America

David M Himrod