Sony Interactive Entertainment Inc.

David Lutz

Mischa G Stephens

A system and method for targeted gaming news and media feeds is provided. Information about an interaction by a user with an interactive content title and a plurality of interactive content titles may be stored in memory. A processor executes instructions stored in memory, wherein execution of the instructions by the processor analyzes the information stored in memory regarding interaction by a user with an interactive content title and identifies one or more keywords that characterize the user interaction with the interactive content title. Media stored in a database may be filtered based on the identified keywords and displayed within a targeted media feed on a user device of the user. The displayed targeted media may be updated based on new information regarding user interaction with the interactive content title.

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San Mateo, CA, United States of America

David Lutz