Amazon Technologies, Inc.

David Liu

Bhavnish H Lathia

David L Selinger

Hoi-Cheung Pang

Douglas Irvine

Paat Rusmevichientong

Brian J Utter

Dwayne S Benefield

ShengHuo Zhu

Douglas Welzel

Jason Shaw

Computer processes are disclosed for identifying and informing users of early adopter items. In one embodiment, scores are generated for particular items represented in an electronic catalog, with each score reflecting an extent to which a corresponding item has been ordered by customers who tend to order items promptly after they become available. Information pertaining to such scores may be incorporated into item detail pages of the electronic catalog to assist customers in making item selection decisions. For example, the electronic catalog may identify specific items as early adopter items, and/or may display information pertaining to the degree to which specific items are early adopter items.

Identifying early adopters and items adopted by them

An interactive merchandising program includes two or more program segments that are organized in a series. Each program segment in the series includes at least one time-limited offer for sequential presentation to the customer. The customer is required to undertake some action with respect to each program segment without knowing the identity of offers in program segments yet to be presented. If an offer is accepted within the time limit of the offer, the merchandising program terminates and the customer's acceptance of the offer is processed. If the customer declines a presented offer, the offer is withdrawn. The merchandising program proceeds to the next program segment in which the customer is presented the next time-limited offer. In this manner, the customer is provided an interactive experience that invites considered decision-making on the part of the customer.

Interactive time-limited merchandising program and method for improved online cross-selling

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Seattle, WA, United States of America

David Liu