Claria Corporation

Gula Consulting Limited Liability Company

Carhamm Ltd., LLC

Claria Innovations, LLC

David L Goulden

Anthony Martin

Dominic Bennett

Remigiusz K Paczkowski

Roger Petersen

Eugene A Veteska

Scott Vandevelde

Charles Gilbert

Craig Zeldin

Matthew A Shevach

Scott Eagle

Christopher W Wesley

The present invention relates to summarizing cross-network user behavioral data. The summarizing cross-network user behavioral data may particularly include publishing the data to one or more data structures that become accessible to a server hosting an authorized domain when a user accesses the authorized domain.

Method and device for publishing cross-network user behavioral data

A method for attributing revenue for embedded software that displays advertising. The method includes the first step of determining the presence of more than one type of embedded software on a given client site. Then, the process assigns priority based on the length of time each type has resided on the client system and the source of each type, followed by classifying each software type, based on the history of present and predecessor copies of the software. A distribution factor is applied to each software type, based on the amount of advertising displayed by each software type and the length of time each software type has been installed. The partner revenue is distributed based on the distribution factor applied to each software type and a rate table.

Attributing and allocating advertising revenue for embedded software

In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability.

Techniques for displaying impressions in documents delivered over a computer network

A method for attributing revenue for embedded software. The method includes the first step of determining the presence of more than one type of embedded software on a given client site. Then, the process assigns priority based on the length of time each type has resided on the client system and the source of each type, followed by classifying each software type, based on the history of present and predecessor copies of the software. A distribution factor is applied to each software type, based on priority and classification, partner revenue is distributed based on the distribution factor applied to each software type.

Method for attributing and allocating revenue related to embedded software

Exemplary systems and methods for updating content on a computer network are provided. In exemplary embodiments, a method includes receiving from a message delivery program on a client computer a first keyword submitted by a web browser on the client computer to an original search engine, the original search engine not being a part of the server computer, the web browser being separate from the message delivery program and providing the client computer a first search result that is different from a search result provided by the original search engine.

Updating content of presentation vehicle in a computer network

In one embodiment, a first search result responsive to a first search request is displayed in a presentation vehicle that is separate from a browser employed by an end-user to submit the first search request. The presentation vehicle may be a pop-under, for example. Upon detection of a second search request submitted by the end-user, the same presentation vehicle may be updated to display a second search result. In another embodiment, a presentation vehicle is employed to display a first content responsive to a first end-user behavior. An end-user behavior may be an activity that an end-user engages in while on a computer network. The end-user behavior may be navigation from one web site to another web site or submission of a search request, for example. The presentation vehicle may be updated to display a second content in response to a second end-user behavior.

Updating the content of a presentation vehicle in a computer network

In one embodiment, a method to be performed in a client computer includes the acts of sending a request for information from a client computer to a first server computer accessible over a computer network, receiving in the client computer a first response to the request for information, and receiving in the client computer a second response to the request for information. The first server computer may include a search engine and the first response may be a search result from the search engine. The second response may be a search result presented by a message delivery program resident in the client computer. The second response may include a message content that relates to a keyword employed by the end-user in the request for information. Because the keyword represents the end-user's interest in a topic, the chance of the end-user being interested in the message content is increased.

Responding to end-user request for information in a computer network

In one embodiment, addressing information identifying a location in a computer network is received in a computer. The location may be a website or a specific web page of a website on the Internet, for example. A keyword may be determined based on the addressing information. A search may be performed on the keyword to obtain a search result, which may be displayed in a presentation vehicle such as a pop-under, for example.

Generation and presentation of search results using addressing information

In one embodiment, statistical information is generated in a computer network by detecting reception of documents in a client computer. A server computer is notified of the reception of the documents to allow the server computer to generate statistical information indicative of the effectiveness of an advertising campaign. The documents may comprise web pages, while the computer network may comprise the Internet.

Generation of statistical information in a computer network

In one embodiment, a client computer receives messages from a server computer over a computer network. The messages are displayed in the client computer based on preference settings that may be configured by end-users. This advantageously gives end-users some control over messages provided to them. In one embodiment, end-users configure the preference settings to specify the number of messages they can be shown within a period time, when to display messages relative to the loading of a web page, and/or where to display messages. Embodiments of the present invention may be used in a variety of applications including in the delivery of advertisements over the Internet.

Growing community of inventors

Redwood City, CA, United States of America

David L Goulden