Facebook, Inc.

David James Mason

Andrea Vaccari

Yi Tang

Jeffrey Andrew Kanter

Chinmay Deepak Karande

Li Hua

Zheng Fang

Shu Wu

Xiaowei Jiang

Jia Li

Xiaotian Guo

Brian Steadman

Qiao Lian

Yimin Chen

In one embodiment, a method includes receiving a unique identifier of a second user from a mobile client system of a first user after the second user requests to communicate with the first user, identifying the second user based on the unique identifier, retrieving multiple items of profile information of the second user, determining whether the unique identifier is in a list of blocked identifiers, and sending to the first user a notification that a communication request form the second user has been declined if the unique identifier is in the list of blocked identifiers. The method also includes sending the first user multiple items of profile information of the second user if the unique identifier is in the list of blocked identifiers.

Integrated telephone applications on online social networks

An online system selects advertisements for inclusion in a scrollable advertisement unit that includes a display area and multiple advertisements, each associated with a position in the scrollable advertisement unit. Positions in the scrollable advertisement unit are ranked based on a measure of predicted performance of an advertisement in each position. Advertisements are ranked based on a probability of being viewed by a user if associated with a particular position in the scrollable advertisement unit and, optionally, on a probability of presenting an advertisement based on characteristics of the advertisement. The position ranking and the advertisement ranking are used to associate advertisements with positions. For example, an advertisement is associated with a position having a location in the position ranking corresponding to the advertisement's position in the advertisement ranking.

View-based placement of advertisements in scrollable advertisement units

An online system presents a scrollable advertisement unit including multiple advertisements to a user. The scrollable advertisement unit presents one or more advertisements in a display area, and allows a user to navigate through the advertisements in the scrollable advertisement unit to display different advertisements in the display area. One or more rules for crediting an impression to an advertisement in the display area are applied, and a tracking mechanism associated with the advertisement in the display area is loaded if at least one rule is specified. Loading the tracking mechanism identifies an impression of its associated advertisement.

Crediting impressions to advertisements in scrollable advertisement units

In one embodiment, a method includes receiving, from a client system of a first user of an online social network, an unique identifier associated with a second user of the online social network, the unique identifier being sent responsive to a communication between the second user and the first user, accessing a social graph including first and second nodes corresponding to the first and second users, respectively, identifying the second user based on the unique identifier, retrieving profile information associated with the second user and a privacy setting associated with the second user, determining whether the information is visible to the first user based on the privacy setting and a degree of separation in the social graph between the first node and the second node, and sending, to the client system, the profile information that is visible to the first user for display in association with the communication.

Growing community of inventors

Sequim, WA, United States of America

David James Mason