Google Inc.

David J Ganzhorn

Vivek Raghunathan

Emily Kay Moxley

Shivakumar Venkataraman

Brett A McLarnon

Nipun Kwatra

David G Arthur

Rohan Jain

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.

Promoting content

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method that includes identifying, using one or more processors, a creative for processing. The creative includes a title portion and a body portion. The body portion includes a plurality of lines of text includes a first line of text and a second line of text. The method further includes evaluating the body portion including determining when the body portion includes a complete phrase. The evaluating includes applying a test to one or more words in the body portion. The method further includes promoting, using the one or more processors, the complete phrase into the title portion. The method further includes providing the creative includes the title portion with the promoted complete phrase.

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing creatives. The method comprises identifying a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion and the reference portion including determining when either portion includes one or more candidate words or candidate reference that can be added to the title portion. The method further comprises determining when, if promoted, the candidate one or more words or candidate reference would be redundant to content already included in the title portion. The method further comprises promoting the candidate one or more words or candidate reference into the title portion when no unacceptable redundancy is determined. The method further comprises providing the creative including the title portion with the promoted candidate one or more words or candidate reference.

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing a creative. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion, a body portion and optionally a reference portion. The method further comprises evaluating the body portion including determining when the body portion includes one or more words that can be added to the title portion. The method further comprises promoting, using the one or more processors, the one or more words into the title portion. The method further comprises providing the creative including the title portion with the promoted one or more words.

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Mountain View, CA, United States of America

David J Ganzhorn