Taboola.com Ltd.

David Hull

William Tod Gross

Warren Gibbons

Thomas McGoven

William Sears

Tim Whalen

A method of providing Internet commercialization services to a content owner may include obtaining rights from an owner of Web page contents on a Web page to commercialize the Web page contents, obtaining an ad from an advertiser for placement on the Web page, the advertiser agreeing to pay for placement of the ad, paying for traffic to the Web page based on a bid to a traffic partner and sharing profits with the owner of the Web page contents, if any, from payments by the advertiser above payment to the traffic partner for the traffic. The content owner may be a publisher of content on the Internet. The traffic partner may be a search engine. The method may include automatically providing Internet commercialization services to an Internet publisher. Various aspects of the method may be modified in a closed loop fashion to optimize profits.

Controlling display layout of digital content

Real-time display adaptation

Internet content commercialization

Growing community of inventors

San Gabriel, CA, United States of America

David Hull