Safeway Gmbh

David Edward Thomas

Michael Robert Minasi

Mir Mohammad Aamir

Tamara Ruth Pattison

Jonathan G Quinn

Michelle Marian

Mir Mohammed Aamir

A computer system for distributing one or more functions in response to a notification includes a first server connected to a point of sale device and a second server separate from and connected to the first server. Upon reception of a notification by the first server from the point of sale device, the first server diverts the purchase notification to the second server, and distributes one or more functions to the second server to prevent the first server from slowing down.

Distributed computing platform for improving processing performance

An individualized discount and reward server includes one or more linked databases storing customer data including at least one retailer account and purchase history associated with the customer. The server including a processor to allocate at least one customized offer to the retailer account using at least the purchase history associated with the customer, the at least one customized offer including a loyalty adjustment changing a general market price point of a retail product in accordance with a competitor price. The processor further displays to the customer, via the interface, a display page including the at least one customized offer and an option for selection of the at least one customized offer. The processor also updates, upon reception of the customer input indicating selection of the at least one customized offer, the retailer account to indicate selection of the at least one customized offer.

Adaptable retail pricing environment and electronic exchange, delivering customized competitor pricing rewards and discounts

An individualized discount and reward server includes one or more linked databases to store customer data associated with a loyalty program of a retailer. The server includes a processor to select a retail product purchased at least once by a loyalty customer. The processor determines, from at least a purchase history associated with the loyalty customer, an amount the loyalty customer spends on the selected retail product and an amount each customer from a plurality of customers forming a peer group spends on the selected retail product. Further, the processor compares the amount the loyalty customer spends on the selected retail product to the amount the peer group spends on the selected retail product to form a comparison result and allocate at least one customized offer to the retailer account according to at least the comparison result.

Adaptable retail pricing environment and electronic exchange, delivering customized retailer opportunity rewards and discounts

An individualized discount and reward server includes one or more linked databases to store customer data, where the customer data includes at least one retailer account and purchase history associated with the customer. The server includes a processor to allocate at least one customized offer to the retailer account using at least the purchase history associated with the customer, where the at least one customized offer includes a loyalty adjustment changing a general market price point of a product in accordance with the customized offer. The processor redeems the customized offer upon receiving a purchase notification. The customized offer is redeemed by associating the product with the loyalty adjustment independent of the general market price point associated with the product at a time of reception of the purchase notification.

Adaptable retail pricing environment and electronic exchange, delivering customized shopper rewards

A mobile device including one or more linked memories to store a mobile application and customer data, the mobile application downloaded from a rewards server associated with a retailer, the customer data associated with a loyalty program of the retailer. The mobile device further includes a processor to display the mobile application via the user interface. The processor displays a log-in page permitting a customer to access at least one retailer account associated with the customer and displays a purchase price, via the mobile application, for at least one product associated with the retailer. The processor updates, upon reception of the customer input indicating selection of a payment option, the at least one retailer account to indicate a deduction of the displayed purchase price from at least one payment account.

Adaptable retail pricing environment and electronic exchange, delivering customized mobile shopper rewards and discounts

An individualized discount and reward server includes one or more linked databases to store customer data associated with a loyalty program of a retailer. The server includes a processor configured to select a retail product from a plurality of retail products associated with the retailer. The processor determines a first percentage indicating a percentage of time the loyalty customer purchases the selected retail product on promotion, and determines a second percentage indicating an average percentage of time a plurality of customers forming a peer group purchases the selected retail product on promotion. Further, the processor determines a comparison result by comparing the first and second percentages. Additionally, the processor allocates at least one customized offer to the retailer account associated with the loyalty customer according to at least the comparison result.

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Dublin, CA, United States of America

David Edward Thomas