Microsoft Technology Licensing, LLC

Darrell Leroy Blegen

Joseph Jude Donahue

Derek M Hazeur

Hugh V Rubin

Eric J Horvitz

Alexander G Gounares

Gary William Flake

Mary P Czerwinski

Brett David Brewer

Milind V Mahajan

Melissa Wood Dunn

Karim Taji Farouki

Timothy David Sharpe

Eric I-Chao Chang

Jayaram Nm Nanduri

Abhiram G Khune

Mark A Stockwell

Previously cached data that includes contextual information is transferred between wireless devices. A first wireless device that is highly mobile is arranged to receive data from an external data source for storage on the first wireless device. The first wireless device subsequently travels to another locale where a second wireless device is located. After the wireless devices discover one another, cached data is transferred from the first wireless device to the second wireless device such that the cached data is replicated including contextual information. Each wireless device is configured to process data according to a set of acquisition rules and/or user preferences so that the cached data is managed according context. The cached data is effectively replicated by the wireless devices such that the cached data originating from the external data source is made available to wireless devices that are otherwise unable to retrieve data from the external data source.

Contextual auto-replication in short range wireless networks

The claimed subject matter relates to an architecture that can mitigate privacy concerns in connection with ad targeting or data collection. In particular, architecture can be included in a personal mobile communication device such as a cell phone. During communication transactions between the host device and a peer device, shared information can be extracted either from content included in the communication or from metadata. Based upon the shared information, a social graph maintained on the host device can be updated. In addition, the host device can receive a large set of ads and select or tailor a custom ad from the set based upon the social graph.

Privacy-centric ad models that leverage social graphs

The claimed subject matter relates to an architecture that can leverage private affinities in order to facilitate or enrich relationships between people. In particular, the architecture can receive a profile associated with a user wherein the profile includes a set of private affinities that are cryptographically protected from public inspection. The architecture can decrypt and/or cryptographically compare a private affinity from the profile to an affinity in a disparate profile (associated with a disparate user) in order to identify a matching affinity. Once a matching affinity is identified, a message indicating such can be provided to the user along with a request to publish certain revealed information to the disparate user, possibly based upon a mutual exchange of commensurate information from the disparate user.

Correlating private affinities

A method, system, and medium are provided for targeting advertisements to users of mobile devices based on geo-temporal models. Time-stamped location information is collected for a mobile device and a dynamic geo-temporal model is constructed and updated when new data is collected according to a sample design. Using the geo-temporal model, device location and instances of user interaction with the device can be predicted, and advertisements can be provided based on the predicted location. Advertisements can be cached on the mobile device for later presentation, and the sample design can be updated to improve efficiency and accuracy in the modeling system.

Predictive geo-temporal advertisement targeting

Embodiments are provided to deliver information to a user such that data information delivery costs are less than an amount of generated advertising revenue. In an embodiment, a system can be configured to deliver information, including content and advertisements, to a user which operates to remove the burden of payment for the information delivery by the user. In one embodiment, bandwidth, compression, minimization, protocols, timing, and other optimization parameters can be used to minimize the cost to communicate information, including content and advertisements, to a user. Embodiments can be configured to optimally package advertisements and content, such that advertising revenue can be used to compensate for or override costs associated with the transmission of the content and advertisements. Other embodiments and functionality are available.

Funding information delivery using advertising revenue

An application hosting a browser modifies its own functionality in some manner based on whether particular content (e.g., an identifier) is present in a document for rendering by the browser. In one embodiment, a financial statement page for rendering via the hosted browser is scanned to determine if an identifier corresponding to a download button is present. If present, the host application provides an alternate download button that does not scroll off the screen as the page is scrolled. The present invention also suppresses a dialog box (e.g., the open/save dialog box) when a request for a certain file type is made by a hosted browser. For example, a request for download of financial information suppresses the open/save dialog box, and automatically opens the downloaded file.

Method and system for modifying host application functionality based upon downloaded content

Growing community of inventors

Redmond, WA, United States of America

Darrell Leroy Blegen