Utbk, Inc.

Yellowpages.com LLC

Ingenio, Inc.

Daric Wong

Scott Faber

Ebbe Altberg

Mark Halstead

Anuj Agarwal

Nitin Ahuja

Ron Hirson

Mark Arthur Buchler Halstead

A method including: dynamically allocating a telephone number to an advertisement on a just-in-time basis; and if the telephone number is not called for a predefined period of time, unallocating the telephone number.

Method and apparatus to allocate and recycle telephone numbers in a call-tracking system

In one embodiment, the invention provides a method. The method includes dynamically allocating a telephone number to an advertisement on a just-in-time basis; and if the telephone number is not called for a predefined period of time, then unallocating the telephone number.

One embodiment of the present invention provides a method and apparatus to track demand partners in a pay-per call performance based advertising system. In one embodiment, the method and apparatus include assigning at least one telephonic reference to an advertiser, the reference is to be included in an advertisement on a media channel of a demand partner. The advertiser is assessed a charge based at least in part on telephonic connections to the advertiser via the telephonic reference. The demand partner tracked with a predefined tracking model based at least in part on activity related to the telephonic reference.

Method and apparatus to compensate demand partners in a pay-per-call performance based advertising system

In one embodiment, the invention provides a method. The method includes dynamically allocating a telephone number to an advertisement on a just-in-time basis; and if the telephone number is not called for a predefined period of time then unallocating the telephone number.

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Daly City, CA, United States of America

Daric Wong