Roku, Inc.

Danylo Levin

John Roberts

Mark Young

Kaushiki Priyam

Ryan Pressler

Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for display dynamic splash screens using a media device during a launch sequence of an application without interrupting or delaying processing of the launch sequence. A launch sequence may be considered to include operations for compiling code associated with the application and operations for displaying splash screens. An example embodiment operates by the media device launching the application responsive to receiving a request and while code for the application is being compiled, selecting and displaying a dynamic splash screen. Operations of compiling code and displaying the splash screen may be performed under the control of the media device operating system and control is passed from the operating system to the application after launch sequence is completed.

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San Jose, CA, United States of America

Danylo Levin