Other

Daniel L O'Malley

Kevin J Cox

Thomas J Ring

Linc E Cholke

Kenneth W Reick

John S Letchinger

Bottle

A novel method of advertising in appropriate bound or unbound publications wherein the pages of the publication are folded in half and may be bound along one edge by either saddle-stitching or perfect-binding the pages at the center of the publication together, wherein a carrier member formed of a folded member that is appropriately bound into the publication and has at least one adhesive strip or a plurality of adhesive spots positioned adjacent one edge for mounting a substantially thinner mouse pad thereon for ease of removal and subsequent use. The mouse pad is formed of a thin generally transparent plastic material and carries advertising printed on the undersurface of the pad, which advertising is viewed through the transparent pad; the mouse pad acting to insure that the publication will flip open at the position of the pad so that the viewer or reader will see the advertising early in the inspection of the publication. The mouse pad may be glued onto the surface of a page in an unbound publication, onto the glue stub of a bindery hanger or onto a carrier card of either a single carrier card page or a folded over double page for the carrier card.

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Wilmette, IL, United States of America

Daniel L O'Malley