Yahoo! Inc.

Daniel Jim Roh

Jin Soo Kim

Ho Lee

There is provided a web service system for providing a web page, which includes at least one hyperlink, to a client. Said web service system may comprise: a client history server configured to store client history information; a content repository server configured to store one or more candidate hyperlinks; and a web server configured to provide a web page to a client. Said client history information may include at least one client identifier (ID) and at least one content ID corresponding thereto. Said web server may receive from said client a request for a web page, which may comprise a client ID of said client, and obtain from said content repository server at least one content ID corresponding to the client ID of said client. Further, said web server may access said content repository server to select at least one hyperlink to be included in the web page among the candidate hyperlinks stored in said content repository server based on the at least one obtained content ID.

Method and system for replacing hyperlinks in a webpage

In one embodiment of the present invention, a main server receives a content request identifying a content category from a client and identifies the client sending the request from the content request. Then, the content category from the content request is identified. The main server determines if the content category is included in a preference tag of the identified client. The preference tag comprises a plurality of hierarchical category identifiers selected from a hierarchical configuration of category identifiers. If the content category is included in the preference tag associated with the identified client, then personalized content according to the preference tag of the identified client is provided. Thus, a method and system for providing content according to personal preference are provided.

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Seoul, South Korea

Daniel Jim Roh