J.d. Power and Associates

Evidon, Inc.

Ghostery, Inc.

Operative Media, Inc.

Daniel Jaye

Simeon Simeonov

Scott B Meyer

Edward Kozek

Colin O'Malley

Felix Shnir

James Q Secretan

Jimmy Secretan

A computerized system and techniques facilitate the monitoring and management of online behaviorally-targeted advertising. In certain embodiments, electronic notifications related to advertising practices of members of an online advertising ecosystem are presented to users based on the discovery of elements of online content aimed at delivering targeted advertising messages to viewers of the content.

Systems and methods for configuring and presenting notices to viewers of electronic ad content regarding targeted advertising techniques used by Internet advertising entities

Methods and apparatus, including computer program products, for optimization of yield for advertising inventory. A method includes, in a network of interconnected computers, sending a request for a file from a browser residing on a user system to a publisher server, receiving the requested file from the publisher server, the requested file including instructions for the browser to request a site file from a rules server, receiving the site file in the browser, the site file including rules for deciding whether an advertising impression is desired, rules for valuing the advertising impression, and browser executable code that applies and evaluates the rules, executing the browser executable code to evaluate the rules from the site file which determine if one or more signals should be attached to an advertisement request, and selecting an advertisement from a network ad server based on a signal received with the advertisement request from the browser.

Optimization of yield for advertising inventory

Managing and monitoring digital advertising

A method includes, in a server residing in a network of interconnected computers, receiving user data, dissecting the received user data into a plurality of key/value pairs, iterating through the plurality of key/value pairs, generating a new data structure in the memory of the server for each key/value pair that do not exist, inserting a UserID into a set associated for a specific key/value pair, storing the key/value sets, and destroying the received user data.

Privacy preserving method for summarizing user data

A method and system for attributing activity to a user includes sharing information with an analytics server while attributes and a user profile cannot be tracked back to the original user from the analytics server. A temporary ID included in the shared information is destroyed, thus eliminating any trace back.

Dual blind method and system for attributing activity to a user

Growing community of inventors

Celebration, FL, United States of America

Daniel Jaye