United Video Properties, Inc.

Daniel I Lumley

Robert H McCoy

Toby DeWeese

Bryan Mitchell Drummond

Systems and methods for providing an interactive display having indicators of video-on-demand programs are described. The systems and methods select indicators for inclusion in the interactive display according to a promotional selection algorithm.

Promotional philosophy for a video-on-demand-related interactive display within an interactive television application

A promotional video system is provided. The promotional video system may include an interactive electronic television program guide. Promotional material is provided to television distribution facilities by a main facility. Promotional material is selected for distribution according to a promotional material selection algorithm. Entries are made in a promotional event log that indicate which promotional material was distributed. The promotional event log is analyzed to determine if promotional material is being optimally selected. Changes to the promotional material selection algorithm may be made to increase the likelihood of desirable selection and to decrease the likelihood of undesirable selection. Testing of the promotional material selection algorithm is also provided.

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Owasso, OK, United States of America

Daniel I Lumley