Kraft Foods Holdings, Inc.

Kraft Foods Group Brands LLC

Kraft Foods Global Brands LLC

Daniel Eugene Doucette

Daniel Robert Feldmeier

Stacy Alycia Thomas Castro

Muluken Tilahun

Paris Alexander Edwards Lowitz

Carolina Alejandra Castellanos

Heidi A Meyer

Scott J Bradley

Mark T Schmidt

Cynthia Lynn Wilcox

A method of marketing food items may include displaying in an upright, on-edge orientation on a horizontal shelf in the retail establishment a plurality of generally dumbbell-shaped packages with high-protein food items. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items.

Method of marketing

A packaged food product may incorporate an angled back card to improve stability by providing an enlarged footprint when the package is standing upright, i.e., vertically oriented. The angled back card can provide a wider base of support between the front of the product and the back card to improve the ability of the package to be self-supporting in an upright position, i.e., to stand up reliably on a shelf without leaning on other structures for external support. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items.

Packaged food product

Package

Various packages for food products are provided herein. In one embodiment, a food package includes a rectangular substantially planar rigid bottom wall; two slanted side/side walls extending angularly upwardly from the bottom wall, and a rectangular opening opposite the bottom wall, the opening larger in area than the rectangular rigid bottom wall. A top side wall and a bottom side wall extend upwardly from the bottom wall; and a flexible film extends over the opening and seals the opening. The side walls are configured to engage and hold the food product, each side wall being angularly ramped and extending downward and inward toward the bottom wall, and having at least one well which extends downwardly from the angularly upward extending side wall.

Container for food products

Various packages for food products are provided herein. In one embodiment, a food package has a rectangular substantially planar rigid bottom wall; two slanted side/side walls extending angularly upwardly from the bottom wall, each forming an angle of from about 55 to about 75 degrees from vertical axes extending orthogonally from a plane formed by the bottom wall; and a rectangular opening opposite the bottom wall, the opening larger in area than the rectangular rigid bottom wall. A top side wall and a bottom side wall extend upwardly from the bottom wall; and a flexible film extends over the opening and seals the opening. The side walls are configured to engage and hold the food product, each side wall being angularly ramped and extending downward and inward toward the bottom wall, and having at least one wall which extends downwardly from the angularly upward extending side wall.

A food package for sliced food products to be maintained with a fluffed appearance, the package including a rigid base member forming a compartment for receiving the food product and a rigid lid sealed to the compartment. Advantageously, the base member includes a bottom wall and side wall portions that are configured to engage the food product to hold the slices in a fluffed arrangement thereof. Preferably, one or more tapered side wall portions hold the food product upwardly toward the lid and inwardly toward a center of the package. In preferred embodiments, the base member and lid provide a rigid-rigid construction of the food package. In preferred embodiments, the food package is also configured to stand-up in a vertical display orientation and does not require the food product be contained within a sealed pouch within the compartment.

Container for sliced and fluffed food products

A backcard for use with compartmentalized containers, particularly food containers, that provides a hanging feature and an information feature. The backcard may be secured to the container or package with glue lines properly placed on the package, or glue placed on the backcard. The hanging feature is formed by moving a tab located in an outermost sheet or layer from a non-extended position to an extended position. The backcard is provided with a substantial area, e.g., 50% or more of the backcard area, for printing information such as a list of nutritional facts, a list of food ingredients and the like for presentation to a consumer. In addition, a portion of the backcard may be removable or foldable to expose a portion of the outer layer or a substrate layer, thereby allowing each to display additional information.

Hanger and backcard for packages

Food package

Twin package for food products

A shelf display is provided with a two dimensional array of separate spaced apart shelves which are fanned out in a horizontal direction. The shelves extend from a back wall inclined from the vertical and may be arranged either in columns or staggered from one row to another. The shelves are recessed so as to receive merchandising cartons and to provide support for the merchandising cartons as individual product units are removed therefrom. The shelves are spaced apart to allow light to enter the lower rows.

Growing community of inventors

DeForest, WI, United States of America

Daniel Eugene Doucette