Bally Gaming, Inc.

Daniel D Kopycienski

James W Morrow

Carmen DiMichele

An embedded additional user interfaceincludes a web page display screenand an embedded processor, and is incorporated into a gaming machinethat in turn includes a gaming screenand a gaming processor. Because of security procedures applied for digital signing and certification of user selectable programming elements, the embedded additional user interfaceemploys an interface build applicationsuch that the user can select and modify the look and feel of the web page display screen content. The interface build application enables content to be presented on a web page display screen that can track to an individual player. The interface build application also enables a casino user to update current casino promotions for its players in a timely manner, as well as present customized marketing messages, which can even be targeted to individual players. The casino user can customize the look and feel of web page display screen content to make the game player environment more exciting and more conducive to extended player gaming sessions.

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Tucson, AZ, United States of America

Daniel D Kopycienski