Groupon, Inc.

Bytedance Inc.

Daniel Beard

Michael Burton

Don Albert Chennavasin

Lawrence Lee Wai

Devdatta Gangal

Hamish Barney

Adam Geitgey

Matthijs Mullender

Shaheen Ghiassy

Andrei Pitea

Jan Krems

Valampuri Lakshminarayanan

Luis Felipe Brahm-Smart

A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for causing electronic marketing communications of one or more promotions to be generated on a mobile computing device associated with a consumer. A method includes programmatically retrieving promotion data indicative of a plurality of promotions from a computer memory. The method includes determining, using processing circuitry, a promotion score for each of the plurality of promotions. Each promotion score is determined based on consumer profile data, stored consumer activity data, and at least one of: current consumer activity data, current local context data, or predicted consumer activity data. The method further includes outputting indications configured to generate electronic marketing communications associated with the plurality of promotions based on the promotion scores of the plurality of promotions.

Method and system for providing electronic marketing communications for a promotion and marketing service

Techniques for improved mobile application architectures and service communication protocols are discussed herein. Some embodiments may include a mobile device configured for providing a mobile application including multiple service applications. The service applications may execute asynchronously and in separate containers, providing service orientated architecture (SOA)-like services with respect to other portions of the mobile application, or even external applications. The separation of a monolithic mobile application into separate service applications provide advantages in terms of application performance, development, and maintenance. For example, a subset of all service applications may be started up, and executed on demand to improve device resource utilization efficiency.

Mobile service applications

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Chicago, IL, United States of America

Daniel Beard