Invidi Technologies Corporation

Daniel A Boulet

Daniel C Wilson

Bruce J Anderson

David Downey

Sandro A Torrieri

Dean T Michaels

Systems and methods are presented for insertion of assets into a stream of content (e.g., audio and/or video programming). Such assets may be targeted to network users separate from the surrounding content and deliveries thereof confirmed. Among other things, these systems and methods enable a new advertising paradigm based on guaranteed delivery of targeted commercial impressions. In this regard, the systems and methods generally provide assets with broadcast network programming (e.g., via actual insertion and/or switching to an asset channel) based on actual audience observations. For example, asset providers may wish to target assets for delivery according to specific audience classifications (e.g., gender, income level, locale, age, etc.). Programming providers, such as television programmers and radio programmers (e.g., standard tower broadcast radio and satellite radio), may receive information from broadcast network users and insert the assets into available bandwidth based on that information.

Targeted impression model for broadcast network asset delivery

A system and method (i.e., utility) is provided for use in connection with delivering content that is targeted to users of a broadcast network. More specifically a utility is provided for inserting targeted content into a broadcast content stream based at least in part on information associated with content of the programming that will be provided via a broadcast network. In this regard, one or more textual fields associated with the programming is monitored () or otherwise reviewed. Based on the textual information from the at least one textual field of the programming, targeted content or 'assets' are identified () (i.e., from a collection of assets) that have at least partially matching textual constraints. At least one of the identified assets may then be inserted () into a content stream of the broadcast network and provided in conjunction with the programming.

System and method for inserting media based on keyword search

Content selection based on signaling from customer premises equipment in a broadcast network

A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.

Reporting of user equipment selected content delivery

Asset delivery reporting in a broadcast network

Voting and headend insertion model for targeting content in a broadcast network

Growing community of inventors

Sherwood Park, Canada

Daniel A Boulet