Netiq Corporation

Wal-mart Stores, Inc.

Simplexity, LLC

Inphonic, Inc.

Ebm/ip, LLC

Dana Borger

Matthew B Squire

David Spitz

Steve Cox

Jay Thrash

Tom Gordon

Peter James Schwaller

Steven Thomas Joyce

Joan Marie Bellinghausen

Mark Clarence Zelek

Jeffrey Todd Hicks

Roger A Lingle

Christopher David Selvaggi

Mark Eric McCorry

Brian Watkins

Xiaohu Guan

John C Christensen

David V H Quan

Scott Alan Southard

Systems, methods, and computer program products that facilitate the integration and accounting of advertising within audio Web content requested by users via telephone devices are provided. Upon receiving a request from a user for Web content via a telephone device, a Web server retrieves an advertisement from an advertisement server, inserts the retrieved advertisement within the user requested Web content, and forwards the user requested Web content and advertisement to a text-to-speech transcoder for conversion to an audio format. The text-to-speech transcoder converts the Web content and advertisement from a text-based format to an audio format and serves the Web content and advertisement in the audio format to the user client device via a telephone link established with the user client device. If an advertisement is interactive, a text-to-speech transcoder may be configured to notify an advertisement server of user interaction with the advertisement. Information such as an identification of a requesting client device, user, as well as time and date information, may be recorded by an advertisement server for use in measuring effectiveness of a particular marketing and/or advertising campaign. Information associated with providing a user with additional information associated with an advertisement may also be stored.

Systems, methods and computer program products for integrating advertising within web content

An application program interface (API) is operably associated with application programs executing on an electronic device and enables the application programs to retrieve, store, and display content. The API enables application programs to communicate with other application programs and to send/retrieve content to/from other application programs. In addition, the API is configured to perform various event accounting functions. A gateway communicates with an electronic device application program via the API and is configured to retrieve content from a content server in response to receiving requests from the application programs. The gateway is configured to serve content retrieved from the content server to the electronic device, as well as to other servers and/or devices. Methods, apparatus, and computer program products are provided for dynamically selecting advertisements for use within user-requested content wherein the advertisements are stored locally within a user client device.

Systems, methods and computer program products for facilitating display of content within application programs executing on electronic devices

Systems, methods, and computer program products are provided that allow wireless device users to 'opt-in' to a direct marketing campaign by 'clicking on' a conventional advertisement displayed within a wireless device and register to receive future promotions via one or more direct marketing channels. Likewise, users can &#x201c;opt-out&#x201d; of future direct marketing by &#x201c;clicking on&#x201d; content displayed within various promotional content.

Systems, methods, and computer program products for registering wireless device users in direct marketing campaigns

Dynamic filtering methods, systems and computer program products are provided for network performance test results which may apply network troubleshooting expertise and knowledge of network topology to select and display test results in a manner which may facilitate analysis of those results by IT staffs. In a further aspect of the present invention, a severity index is provided which may be generated based on exception events from a plurality of network performance measurements, for example, response time, throughput and availability, which measurements are generated from test results obtained from agents located on various devices on a computer network. The test results may be obtained from either passive application monitor agents or active network test agents. In another aspect of the present invention, the exception events may be detected based on automatically generated threshold criteria which may be provided user selectable sensitivity and may be based on a specified percentage criteria relative to baseline performance results. In a further aspect of the present invention, the test results may be stored using data buckets with the number of data buckets and/or the range of each of the data buckets being selected to provide a desired overall range and granularity for each of the plurality of network performance measurement types. The range (width) of some of the data buckets may be narrower than others to provide greater resolution in a region of interest.

Methods, system and computer program products for dynamic filtering of network performance test results

Methods, systems and computer program products for testing the performance of a communication network including a plurality of endpoint nodes executing application programs which utilize the communications network are provided. A console node is provided on the network which may initiate operations by test agents executing on one or more of the plurality of endpoint nodes. The agents may generate network performance information using passive application monitoring and/or active endpoint pair based network testing responsive to scheduling instructions from the console node. Specific application programs may be designated for passive monitoring and active test protocols may be provided based on an expected type of application communication traffic. In another aspect of the present invention, one of a plurality of types of transaction models defining the beginning and ending reference point for a transaction timing measurement may be provided to the endpoint nodes for use in passive application monitoring. In a further aspect of the present invention, the endpoint nodes may be automatically discovered by the console node.

Methods, systems and computer program products for network performance testing through active endpoint pair based testing and passive application monitoring

Growing community of inventors

Cary, NC, United States of America

Dana Borger