Wrap Media, LLC

Google Inc.

Dana A Levine

Eric H Greenberg

Francis C Li

Aaron Boodman

Jared Leigh Ficklin

Mark Edward Rolston

John M Garris

Ian McFarland

Sylvio Herve Drouin

Justin M Rosenstein

Jon Stevens

David Jeske

Lilly Christine Irani

Ojan Vafai

Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a 'story' or 'narrative', which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.

Wrap package of cards supporting transactional advertising

A web page is composed using a browser that displays an authoring web page containing an authoring tool embedded in the authoring web page. The authoring web page, as displayed in a browser window, includes a web page editing region that displays a web page under construction. The web page editing region further includes one or more user-specified instances of structured fields, each instance responsible for hosting content entered directly by the web page author through the browser window or identified by the web page authoring using the authoring tool. A composed web page is published, for example on the Internet. Thereafter, the composed web page can be rendered in a browser window of any client computer or device in a style consistent with the user-entered content in the web page editing region.

Web page authoring tool for structured documents

A wrap descriptor, which defines a wrap package of cards, including (i) a plurality of card descriptors, each defining card-specific components that define content, structure and a layout for an associated card and (ii) a global component descriptor for specifying a global component associated with two or more cards of the wrap package. Unlike card descriptors that define only card-specific components, global descriptors define components that can be applied to all the cards, or a designated subset of the cards, of a wrap package.

Wrap descriptor for defining a wrap package of cards including a global component

Growing community of inventors

San Francisco, CA, United States of America

Dana A Levine