Groupon, Inc.

Bytedance Inc.

Dan Roarty

David Thacker

Ruslan Gilfanov

Jeff Holden

Pete Prokopowicz

John Mark Nickels

Jeff Ayars

John M Nickels

A method, apparatus, and computer program product are disclosed to improve generation of electronic communications. The method may provide a plurality of content slots each configured to receive content, the content comprising at least one of promotion content or non-promotion content. The method may also include maintaining a database comprising a plurality of promotion content generators and non-promotion content generators, and determining, using a processor, one of the plurality of promotion content generators or non-promotion content generators for respectively supplying corresponding promotion content or non-promotion content to each of the plurality of content slots. The determining the one of the plurality of promotion content generators or non-promotion content generators may include determining selection parameters, and scoring the plurality of promotion content generators and non-promotion content generators based at least in part on the selection parameters.

Method and apparatus for generating an electronic communication

Growing community of inventors

Chicago, IL, United States of America

Dan Roarty