Carhamm Ltd., LLC

Dan Hu

Dominic Bennett

A method of creating user-generated reports. The method begins with the step of receiving information related to consumer internet behavior. That information is then assembled into a database having facts and dimensions, in which the database resides on a server, the server being connected to a communications network. The method then provides a report generation system, including a report generation module resident on the server. The module generates a report, beginning with accepting user criteria for generating a report from a front end system resident on a client computer. It then generates from the database a dataset corresponding to the first report and forwards the same to the client computer, and it displays the report generated from the first dataset. The module then reiterates the report generation steps to generate a second report, the first report remaining resident on the client computer.

System for database reporting

In one embodiment, a method of analyzing online advertising information includes the steps of receiving consumer data from client computers, creating a database based on the consumer data, receiving user selected values from a front end, and extracting data from the database based on the user selected values. The front end may have a selection area with user selectable values that change depending on an initially selected value. In one embodiment, the database comprises an online analytical processing (OLAP) database.

Growing community of inventors

Cupertino, CA, United States of America

Dan Hu