The Weather Channel, Inc.

Twc Patent Trust Llt

Dan Agronow

Todd Richards

Tom Cona

Lori Lodwick

Methods and systems of the invention provide advertisements or other content for a webpage. An example is providing portions of an advertisement as separate items in multiple formats, multiple positions, and/or from multiple locations so that at least some of the advertisement is still displayed to a requesting user even though advertisement-blocking mechanisms are used.

Providing hard-to-block advertisements for display on a webpage

Methods for altering content on a Web site in accordance with triggering events. Normal and alternate versions of Web site content are created, where the alternate version is a less complex and computationally expense and utilizes a reduced amount of bandwidth to be transmitted to users. When an event occurs, all or portions of the Web site are switched from the normal version to their respective alternate versions to reduce server load and bandwidth requirements so a high number of users can be served the pages. The switch from normal to alternate versions may be for all visitors of selected classes of visitors, such as those from certain geographic regions.

Growing community of inventors

Douglasville, GA, United States of America

Dan Agronow