Vibrant Media Limited

Craig Gooding

Douglas Stevenson

Richard Brindley

Toby Doig

Anna Kassoway

The present solution provides a configurable, dynamic and flexible mechanism to define and use pixel rules to identity and select campaigns for the user based on the user's pixel history as well as other behavior data. The pixel rules can be configured to identify one or more mandatory pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules can be configured to identify weighted pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules may identify any combination of mandatory and weighted pixel rules. These pixel rules may be configured via a user interface of a development tool and during run-time campaign management applied to the user pixel history to select and deliver campaigns.

Systems and methods for rule based inclusion of pixel retargeting in campaign management

Embodiments of the present disclosure include methods (and corresponding systems and computer program products) that augment content in web pages with resources and provide the resources based on user interaction with the augmented content in the web pages. The disclosed embodiments analyzes a web page to identify a keyword, locates a piece of reference data matching the identified keyword, generates an association of the located piece of reference data and the keyword, and embeds the association in an augmented web page. Upon receiving a request from a client computer corresponding to a pointer being positioned over the keyword in the augmented web page, the disclosed embodiments determines relevant resources, and transmits the resources to the client computer for display in a multi-layered dialog box, such that a viewer can access the plurality of resources by interacting with the multi-layered dialog box without leaving the augmented web page.

Layered augmentation for web content

A system for augmenting data from a source data file with data from a reference database to generate an augmented data file and tracking the augmented data file is provided. The system includes a reference database including at least one reference datum. A handler component is configured to retrieve a source data file including the structured datum. A locator component is configured to locate the structured datum in the source data file; an analyzer component configured to associate the identified structured datum to one reference datum to create an association according to an analyzing strategy. A generating component is configured to generate a hyperlink based upon the association and embeds the generated hyperlink and an identification code in the source file to create and track an augmented data file.

Method and system for augmenting and tracking web content

A system for augmenting data from a source data file with data from a reference database to generate an augmented data file is provided. The system includes a reference database including at least one reference datum. A handler component is configured to retrieve a source data file including the structured datum. A locator component is configured to locate the structured datum in the source data file; an analyzer component configured to associate the identified structured datum to one reference datum to create an association according to an analyzing strategy. A generating component is configured to generate a hyperlink based upon the association and embeds the generated hyperlink in the source file to create an augmented data file.

Growing community of inventors

London, United Kingdom

Craig Gooding