Nbcuniversal Media, LLC

Constantinos Hoppas

Christopher Lynn

Alexandra Paige

Michael S Levin

Naman Diwaker

Gianna DiGiovanni

Matthew Nash

Christopher Price

David Bohunek

Alfred Gutierrez

Dipan Majumder

Richard Dale

Rachel A Price

The present disclosure relates generally to techniques for dynamic secondary content insertion into streaming content. More specifically, the present disclosure relates to methods and systems for efficient transcoding and insertion of transcoded secondary content (e.g., advertisements or 'ads') into streamed primary content. Transcoded versions of content are associated and stored with a mezzanine version content identifier. Secondary content selection/insertion indications may use this identifier to select a secondary content independent of a particular transcoded version.

Secondary content transcode pipeline

Systems and methods for detecting duplicate frames is provided. An automated duplicate frames detection service may extract one or more frames from content and determine a hamming distance between each of the extracted one or more frames and adjacent frames. In response to determining the hamming distance is less than a threshold hamming distance, the duplicate frames detection service may determine duplicate frames. In turn, the duplicate frames detection service may determine the duplicate frames are created without intent in response to determining the average distance between the one or more duplicate frames meets threshold criteria and provide an indication of the one or more duplicate frames without intent to a client device.

Duplicate frames detection

An apparatus, system and method for deactivating problematic secondary content are provided. This approach involves a deactivator component receiving data associated with an indication of a change to one or more secondary contents, a secondary content playback report, and/or a secondary content quality of experience (QoE) via data sources. After identifying the problematic secondary content, the deactivator component may request a secondary content provider to deactivate the problematic secondary content by deactivating a target resource associated with the secondary content instance, the secondary content, the secondary content unit, or the placement. In particular, the deactivator component may also provide feedback or reason for deactivating the secondary content. Incorporating a central component such as the deactivator component in a system that monitors quality of secondary component, ensures time and resource efficiency, reduces revenue loss for the secondary content provider, and maintains an uninterrupted experience for users when viewing secondary content.

Systems and methods for deactivating problematic content

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Mt. Kisco, NY, United States of America

Constantinos Hoppas