Yieldmo, Inc.

Yielmo, Inc.

Connor Francis Doherty

David Sebag

David Michael Goligorsky

Yiming Bao

Eric (Ge) Wu

Firecrow Silvernight

Shawn Sprockett

Michael Yavonditte

Farid Jawde

Eric Wu

A method includes: accessing a static visual objects, and media formats; defining a multi-dimensional feature space representing possible arrangements of combinations of the set of static visual objects within the set of media formats; generating a primary feature container distributed within the multi-dimensional feature space; generating a primary responsive media, by inserting the primary subset of static visual objects into the primary media format according to a primary arrangement of the primary subset of static visual objects represented in the feature container; presenting the primary responsive media to an operator; in response to receiving a selection of the primary responsive media generating a secondary feature container distributed within the multi-dimensional feature space proximal the primary feature container; generating a secondary responsive media, and serving the secondary responsive media to a first device for playback to a first user responsive to inputs by the first user at the first device.

Method for automatically generating responsive media

One variation of a method for serving interactive content to a user includes, at a visual element inserted into a document accessed by a computing device: loading a first frame from a digital video; in response to a scroll-down event that moves the visual element upward from a bottom of a window rendered on the computing device toward a top of the window, seeking from the first frame through a subset of frames in the digital video in a first direction at a rate corresponding to a scroll rate of the scroll-down event, the subset of frames spanning a duration of the digital video corresponding to a length of the scroll-down event; and, in response to termination of the scroll-down event with the visual element remaining in view within the window, playing the digital video forward from a last frame in the subset of frames in the digital video.

Methods for serving interactive content to a user

One variation of a method for generating and distributing digital advertising content includes: accessing a static asset including a set of objects representing advertising content; extracting the set of objects from the static asset; generating a set of frames, an object in the set of objects inserted into each frame in the set of frames; defining an order for presenting the set of frames to a viewer; at a visual element loaded into a window of a first computing device, sequentially rendering the set of frames according to the order responsive to an interaction at the first computing device that moves the visual element within the window; and, based on the interaction, generating an engagement metric for a user interacting with the visual element at the first computing device.

One variation of a method for serving a video advertisement to a computing device includes: segmenting a digital video into a first video segment and a second video segment; at a visual element loaded into a document, loading the first video segment; in response to a scroll event that shifts the visual element into view within a window rendered on a display of the computing device, playing back the first video segment within the visual element; during playback of the first video segment, loading the second video segment from a remote server; in response to completion of playback of the first video segment, playing back the second video segment within the visual element; and calculating a level of user engagement a total duration of the digital video played back in the visual element.

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New York, NY, United States of America

Connor Francis Doherty