Facebook, Inc.

Meta Platforms, Inc.

Congxi Lu

John Samuel Barnett

Peter Vajda

Jonathan Morton

Dantley Davis

Joshua Charles Harris

Molly Jane Fowler

Charles Joseph Hodgkins

Maria Luz Caballero

Daniel Moreno Cuellar

Daniel Alberto Cuellar

In one embodiment, a method includes identifying a first user in an input image, accessing social data of the first user in the input image, where social data comprises information from a social graph of an online social network, selecting, based on social data of the first user in the input image, a mask from a set of masks, where the mask specifies one or more mask effects, and for each of the input images, applying the mask to the input image. The set of masks may comprise masks previously selected by friends of the first user within the online social network. The selected mask may be selected from a lookup table that maps the social data to the selected mask.

Dynamic mask application

Systems, methods, and non-transitory computer readable media can determine a placement in a camera view for displaying an augmented reality (AR) advertisement, where the camera view is associated with a computing device. An AR advertisement for a user associated with the computing device can be determined based on attributes associated with the user. Display of the AR advertisement can be caused at the determined placement in the camera view.

Systems and methods for providing augmented reality personalized content

Systems, methods, and non-transitory computer-readable media can identify a first user depicted in image content captured by a second user. It is determined that the first user should be obscured in the image content based on privacy settings. The image content is modified to obscure the first user.

Systems and methods for providing augmented reality overlays

In one embodiment, a method includes identifying an emotion associated with an identified first object in one or more input images, selecting, based on the emotion, a mask from a set of masks, where the mask specifies one or more mask effects, and for each of the input images, applying the mask to the input image. Applying the mask includes generating graphical features based on the identified first object or a second object in the input images according to instructions specified by the mask effects, and incorporating the graphical features into an output image. The emotion may be identified based on graphical features of the identified first object. The graphical features of the identified object may include facial features. The selected mask may be selected from a lookup table that maps the identified emotion to the selected mask.

Systems, methods, and non-transitory computer-readable media can identify one or more objects depicted in a camera view of a camera application displayed on a display of a user device. An augmented reality overlay is determined based on the one or more objects identified in the camera view. The camera view is modified based on the augmented reality overlay.

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Los Angeles, CA, United States of America

Congxi Lu