Viacom International Inc.

Colleen Fahey Rush

Glenn A Goldstein

Brian J Griffin

Brian Huss

A computer-implemented method for providing online advertising is provided. The method includes providing, by a video delivery module, online video content to a user and maintaining, by a tracking module, a content consumption counter tracking an amount of time the user has watched the video content. The method also includes preventing, by a blocking module, the user from controlling playback of the video content if the content consumption counter satisfies a time characteristic. The method further includes providing, by an advertisement delivery module, a portion of an advertisement section to the user during the preventing. The duration of the portion of the advertisement section is dependent on the time characteristic.

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Port Washington, NY, United States of America

Colleen Fahey Rush