Branch Metrics, Inc.

Colin Nathan Behr

Eric J Glover

Alexander Austin

Rishi Khaitan

Antonio Garcia-Martinez

A user device includes a local service module application and an advertising application. The user device receives, at the advertising application, advertisement data from an application-specific server associated with the advertising application. The advertisement data includes advertisement content data configured to render an advertisement. The user device is further configured to send the advertisement data from the advertising application to the local service module application. The user device is further configured to receive, at the local service module application, an advertisement request from an advertisement requesting application installed on the user device. The user device is further configured to send, from the local service module application, the advertisement data to the advertisement requesting application in response to the advertisement request.

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San Francisco, CA, United States of America

Colin Nathan Behr